The overall goal of the Projectis to improve citizens’ level of awareness regarding the importance of the protection of privacy and encourage them to take a more active role in defending their rights.

Within the Project, a public campaign will be conducted, aimed at raising citizens’ awareness about the importance of personal data protection. The campaign will be designed to promote the topic of personal data protection and educate citizens on how to actively engage in protecting their own personal data. The campaign will rely on the trends recognized during the previous support cycle, with a special focus on the consequences that may arise from the misuse of citizens’ personal data.

Following the public campaign, the citizens’ increased awareness about the importance of personal data protection will contribute to a more active engagement of citizens in defending their rights to privacy, while Partners Serbia will be recognized as the citizens’ partner in defending the right to privacy.